GM's popular Cruze compact finally makes domestic debut amid high hopes
Thursday, September 9, 2010 at 01:21PM 
The first Cruze ready to roll. Photo: Amy Sancetta, AP
With politicians and dignitaries present for the occasion, General Motors' 2011 Chevrolet Cruze made its first domestic appearance in Lordstown, Ohio today in patriotic red, white and blue models. It replaces the Cobalt at the Ohio plant.
The Cruze has already become Chevrolet's top-selling car globally this year, with 165,000 sold worldwide. GM executives are confident the sedan will have equal success in the United States when it reaches showrooms in late September.
So confident is GM that consumers will prefer the domestically produced compact that they plan to have models of the Honda Civic and Toyota Corolla available on dealer lots to give customers a firsthand comparison when test-driving the Cruze.
“The auto industry has had some tough times in recent years, but today’s launch is a testament to the staying power of the American-made automobile. Cars like GM’s Chevy Cruze represent the future of the auto industry: safe, affordable, and fuel-efficient cars built right here in the United States,” said U.S. Senator Sherrod Brown.
Chevrolet hopes to provide customers the amenities of a mid-sized car in the form of a fuel-efficient, safe and reliable compact. The Cruze comes in four models: LS, LT/2LT, LTZ and Eco.
"The rebirth of the American economy starts right here at Lordstown with a world-class, high-volume car built in the heartland of America," GM North America President Mark Reuss was quoted as saying by the Associated Press as the first car came down the line.
All models will offer 10 airbags, StabiliTrak electronic stability control, traction control, antilock brakes, a collapsible pedal system and power rear-door child safety locks. The LS model will be priced at $16,995, including transportation charges. The Eco version is expected to get up to 40 mpg on the highway.
The Lordstown plant expects to begin shipping the Cruze to U.S. dealerships next week.
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