Bullfrog Power becomes Certified B Corporation

Bullfrog Power, Canada's 100 per cent green energy provider, has received certification as one of Canada's Founding B Corporations by B Lab. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions on their employees, suppliers, community, consumers, and the environment. Founded to use Canadians' energy choices to clean our energy systems, Bullfrog is becoming a B Corp to formally recognize its commitment to Canadians and the environment, and to join a growing group of organizations using the power of business to solve social and environmental problems.

Certified B Corporations meet higher standards of social and environmental performance, transparency and accountability. In just over three years, there are already more than 425 Certified B Corporations from over 50 industries, representing $2 billion in collective revenues and $6.5 billion in capital under management.

"Bullfrog Power is an example of a rapidly growing part of the economy - the social enterprise," says Tom Heintzman, President, Bullfrog Power. "By using business strategy to forward social and environment objectives, we hope to - with other B Corps - help bring about meaningful change for society. For us, that change includes a future powered by renewable energy."

Bullfrog's mission is to provide Canadians with easy and practical 100 per cent renewable energy solutions for their homes, businesses and transportation that empower them to create a sustainable world for future generations. Bullfrog's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil-fuel based natural gas, Bullfrog's green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International.

A double bottom line organization, Bullfrog donates 10 per cent of its profits to organizations that support sustainability. Using customer demand to bring new renewable energy projects online, Bullfrog Power also works with various environmental non-governmental organizations, such as WWF-Canada, the David Suzuki Foundation and the Pembina Institute, to increase awareness of clean energy choices in Canada.

About B Corp

Certified B Corporations meet rigorous standards of social and environmental performance; legally expand their corporate responsibilities to include consideration of stakeholder interests; and build collective voice through the power of the unifying B Corporation brand. As of July 2011, there are over 425 Certified B Corporations from over 50 industries, representing a diverse multi-billion marketplace.

About B Lab

B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between "good companies" and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab's GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business. The MaRS Centre for Impact Investing in Toronto has a unique partnership with B Lab, acting as the Canadian Certified B Corporation Hub, with the aim of growing the B Corp community in Canada.